National Campaign to Get Kids Physically Active is Working

National Campaign to Get Kids Physically Active is Working

ArticlePress release
Health & Wellness
Diseases & Conditions
Contributed byKrish Tangella MD, MBAMar 19, 2020

National Campaign to Get Kids Physically Active is Working

Survey Findings Prove the VERB Campaign is

Motivating Youth to Get Active

The Centers for Disease Control and Prevention (CDC) today released results from a survey that indicate physical activity among the nation’s youth is increasing as a result of a national youth media campaign launched by the agency in 2002. The award winning multicultural campaign known as VERBTM had one of the largest effects, a 34 percent increase, in weekly free-time physical activity sessions among 8.6 million children ages 9-10 in the United States.

A telephone survey of 6,000 youth and their parents was conducted in 2002 prior to launching the VERB campaign and it was repeated among the same families in 2003. A rigorous analysis of the data collected made it possible to measure changes in physical activity attributed to the VERBTM campaign among youth ages 9-13 in the U.S. population.

“The results of this evaluation are impressive and substantiate that the VERBTM campaign has surpassed expectations and is responsible for improving physical activity levels among youth,” said CDC Director Dr. Julie L. Gerberding. “Our national, multicultural efforts are helping young people to realize that physical activity is fun, cool and can be a part of everyday life. This is critical to reducing the epidemic of overweight among today’s youth.”

The Youth Media Campaign Longitudinal Survey, conducted by an independent research company, also showed that the VERBTM campaign was especially effective in shrinking the gap in physical activity levels between boys and girls. There was a 27 percent increase in free-time physical activity sessions among U.S. girls in the entire 9-13 age range. Likewise, 6 million children from lower-middle income households1 registered a 25 percent increase in free-time physical activity sessions despite the barriers they faced, which included transportation issues, safety concerns and less access to physical activity resources.

In communities2 that received higher levels of VERBTM marketing activity, the increases in physical activity were even more dramatic. The CDC found that the number of least active3 9-10 year olds was reduced by 33 percent as a result of the VERBTM campaign. The number of least active 9-13 year old girls decreased even more, by 37 percent, in these communities. There was a 38 percent decline among least active 9-13 year olds from lower-middle income households.

“Obesity costs the country $117 billion dollars a year in medical expenses,” said Dr. James Marks, director, CDC’s National Center for Chronic Disease Prevention and Health Promotion. “Marketing programs like this one are proving to be successful in reducing the health and economic impact of this disease and are encouraging us to adopt similar strategies to address other priority health problems.”

For more information on the VERBTM campaign, log on to www.cdc.gov/VERB. Also, check out www.VERBnow.com (for tweens) and www.VERBparents.com.

1 Lower-middle income households are those that earn $25,000-$50,000. Lowest income households earned less than $25,000.

2 Communities: Los Angeles, CA; Miami, FL; Columbus, OH; Greenville, SC; Houston, TX; and Green Bay, WI.

3 Least-active children participated in no organized and less than three free-time physical activity sessions during the past week.

# # #

CDC protects people's health and safety by preventing and controlling diseases and injuries; enhances health decisions by providing credible information on critical health issues; and promotes healthy living through strong partnerships with local, national, and international organizations.

Was this article helpful

On the Article

Krish Tangella MD, MBA picture
Approved by

Krish Tangella MD, MBA

Pathology, Medical Editorial Board, DoveMed Team

0 Comments

Please log in to post a comment.

Related Articles

Test Your Knowledge

Asked by users

Related Centers

Loading

Related Specialties

Loading card

Related Physicians

Related Procedures

Related Resources

Join DoveHubs

and connect with fellow professionals

Related Directories

Who we are

At DoveMed, our utmost priority is your well-being. We are an online medical resource dedicated to providing you with accurate and up-to-date information on a wide range of medical topics. But we're more than just an information hub - we genuinely care about your health journey. That's why we offer a variety of products tailored for both healthcare consumers and professionals, because we believe in empowering everyone involved in the care process.
Our mission is to create a user-friendly healthcare technology portal that helps you make better decisions about your overall health and well-being. We understand that navigating the complexities of healthcare can be overwhelming, so we strive to be a reliable and compassionate companion on your path to wellness.
As an impartial and trusted online resource, we connect healthcare seekers, physicians, and hospitals in a marketplace that promotes a higher quality, easy-to-use healthcare experience. You can trust that our content is unbiased and impartial, as it is trusted by physicians, researchers, and university professors around the globe. Importantly, we are not influenced or owned by any pharmaceutical, medical, or media companies. At DoveMed, we are a group of passionate individuals who deeply care about improving health and wellness for people everywhere. Your well-being is at the heart of everything we do.

© 2023 DoveMed. All rights reserved. It is not the intention of DoveMed to provide specific medical advice. DoveMed urges its users to consult a qualified healthcare professional for diagnosis and answers to their personal medical questions. Always call 911 (or your local emergency number) if you have a medical emergency!